Over the past two decades, China has put itself firmly on the map as a major investment, manufacturing and consumer market. China’s fast economic growth looks set to continue. Fuelled by accession to the World Trade Organisation, China promises a vibrant market and presents many opportunities for foreign companies to achieve their international expansion.

Setting up a business in China can be daunting given the differences in culture and regulatory environment. How are Australian companies successful when entering the Chinese market? After successfully held in Melbourne on 30th – 31st May, Australia-China BusinessWeek (ACBW) 2012 will be first time presented in Sydney on 29th August 2012 at Shangri-La Hotel Sydney. ACBW 2012 now in the fourth year, the Melbourne event attracted over 600 delegates and visitors together with sponsors and partners.

ACBW 2012 is an official event of “40th Anniversary of Diplomatic relations between Australia & China.” This year’s events provide attendees’ access to industry leaders and Chinese experts with case studies and insight into the Chinese market and undertaking successful business in China.

ACBW 2012 Sydney includes a Breakfast, Forum, China Day Forum (presented in Mandarin), Mix at Six Networking Function and Keynote Luncheon.

ACBW 2012 Breakfast

29th August 2012, 7:15am - 9:00am

ACBW 2012 presents the inaugural ACBW Breakfast, designed to provide a networking opportunity with a unique focus on small and medium businesses with an interest in China. This is an opportunity to engage with fellow ACBW Del¬egates over breakfast on issues pertinent to your business interests with China. Keynote speakers include representatives from both the Australian and PRC Government.

ACBW 2012 Forum

29th August 2012, 10:00am - 5:30am

The key factors for Australian businesses engaging in China is success at capitalising on massive change, diversity and scale with agility and fast learning. Whatever the particular business strategy, it must be able to deal well with cultural differences and an ambiguous, complex and volatile envi¬ronment. It must provide the essential ingredient of ‘best of breed’ business offerings capable and efficiently managed and presenting real value to Chinese customers and clients.

ACBW 2012 Forum provides the actual experiences of Australian enterprises currently engaging with China on three key elements: Managing your money in China, Managing your brand in China and managing your people in China.

Session 1: Managing your brand

Developing a social media strategy

Launching your business online

Managing your brand

How to deal with the Chinese media

Session 2:Managing your people

How to source and retain staff in China

How China literate is your business

Cultural intelligence

Session 3: Managing your money

How to setup your company structure in China

How to transact in China

How to trade in RMB

ACBW 2012 China Day Forum

29th August 2012, 10:00am - 5:30am

Australia has been the biggest single destination for Chinese outward foreign direct investment (FDI) worldwide over the past 6 years with investments totalling more than US$38.4 billion. Success in Australia depends not only on taking advantage of the best opportunities, but also on successfully understanding and negotiating Australia’s legal, regulatory and business environments.

The objective of ACBW 2012 Chinese Forum is to present a holistic overview of Australia as a trade, investment and migration destination. ACBW 2012 China Day will present in Mandarin for the overseas and local Chinese delegates learn how to do business in Australia and where the opportunities are. Experts in each of these fields will present practical and up to date information on these subjects.

Session 1: Invest in Australia

Market overview

Learn various industries in Australia

Investment opportunities

SME Investment opportunity Australia

Session 2: Business in Australia

Legal requirements of doing business and company setup in Australia

Australian tax highlights and exchange control issues

Investing in Australia using a mining industry case study

Session 3: Migrate to Australia

Business visas

Student visas

Investment visas

Q & A about education, employment and migration

ACBW 2012 Luncheon

29th August 2012, 12:00am - 2:00am

ACBW 2012 Luncheon Celebrating 40 years of diplomatic relations between Australia & China

29th August 2012, 12pm-2pm

The 40th Anniversary is a chance to reflect on the evolution of the relationship over the past 40 years. ACBW 2012 Luncheon is also an opportunity to build and strengthen that relationship.

ACBW 2012 Mix at Six Networking Function

29th August 2012, 6pm-8:00pm

When it comes to doing business in China, you would have surely heard of how important networking is. ACBW 2012 Networking Function provides exclusive opportunities to forge strong personal relationships with senior business people, government decision-makers and senior practitioners across many different fields in both Australia and China.

ACBW 2012 Shanghai will showcase Australia’s Financial Services, Agriculture, Green Tech, Education, Biotechnology and urban development. ACBW 2012 Shanghai is offering a tailored program, including industry-focused forum, one-on-one business matching, networking function and luncheon to meet business needs.

For further queries, please contact:

Australian Business Forum at +61 3 8689 9898 or info@abforum.com.au