Forum Program

REGISTRATION NOW CLOSED (SOLD OUT)
ACBW 2012 Forum - Melbourne

Wednesday 30^th May
Bourke Room Hotel Windsor, Melbourne 10.00 am –5.30 pm
Registration:
$325.00 plus GST (Includes ticket to "ACBW 2012 Mix at Six Networking Function" - Hotel Windsor 06:00pm-08:00pm)
$250.00 plus GST (Forum Only) Transportation & Accomondation

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10.00am -10.20am		Registration Coffee Tea on arrival
10.20am-10.30am		Welcome Address John Rashleigh, Chairman, Australian Business Forum
10.30am-10.50am		Opening address and market overview “Looking beyond the resources boom to evaluate industry and sector trends in education, health, clean tech and architecture” David Thomas, CEO, Think Global Consulting Chair of ACBW 2012 Forum & Summit
10.50am-11.30am		SESSION 1: Managing your Brand in China How do you develop your brand in China? This session will provide critical insight into identifying, targeting and reaching your Chinese market as well as online/offline strategies, dealing with the media and a ‘how to’ approach in developing your Chinese marketing strategy.
		Lisa Goodhand, Director China Operations, China Blueprint Chair of ACBW 2012 Chinese Forum Presentation: Branding China (10:50 am – 11:10 am) Your brand represents a promise that your company will deliver and it needs to be unique or different so consumers will choose you over your competitors. How do you develop such a promise for the China market where the consumer environment is so different? Profile your target audience in China; Identify marketing channels that will allow you to communicate your message; Look at ways to localize your offer.
		Christian Edwards, Senior Correspondent, Xinhua News Agency, China News Channel Presentation: Dealing with the Chinese media (11:10 AM – 11:30 AM)
11.30am-11.50am		Morning Tea
11.50am-12.50pm		SESSION 1: Managing your Brand in China
		Rhys Hayes; Managing Director IE – Agents of Change Case Study: Developing an online presence (11:50 am – 12:10 pm) “Launching an Australian Company online in China”
		Stephen O’Rourke, Former Managing Director / CEO, Murray Goulburn Cooperative Presentation: Entering the Chinese Market (12:10 pm – 12:30 pm) “ Managing your Brand when entering the Chinese market”
		Panel Discussion:What are the challenges of starting and managing an online presence in China for International brand owners? 12:30 PM – 12:50 PM
12:50pm - 01:30pm		Lunch
1:30pm - 01:50pm		Keynote Presentation:
		John Lord AM FAICD – Chairman and Independent Director, Huawei Australia
1.50pm-3.00pm		SESSION 2: Managing your People Moderator: Tom Parker, Director, Red Tape Consulting This session provides crucial information on attracting, recruiting and retaining staff, HR policies, and cross-cultural differences, employing locals vs. expats and cross border mobilization when entering the China market.
		Elisa Hukins, Leadership & Succession, Russell Reynolds Joe Saliba, Managing Director, Greater China, Russell Reynolds Presentation: Sourcing and Retaining Staff in China (1:50 PM – 2:10 PM) “Managing the talent dilemmas in China”
		Tom Parker, Director, Red Tape Consulting Partnerships (Government) Manager, Melbourne Football Club Presentation: Crossing Borders (2:10 PM – 2:30 PM) “How China literate is your business”
		Julia Gong, Director, Confucius Institute Presentation Cultural Intelligence (2:30 PM – 2:50 PM) “Understanding the Chinese business ethos to overcome cultural barriers”
		Panel Discussion and Question Time : 2:50 PM – 3:10 PM
		Panelist: Dr Irene Deng, Lecturer, RMIT University School of Management
03:10pm-03:20pm		Afternoon Tea
3.20pm-5.00pm		SESSION 3: Managing your Money Moderator:David Thomas, CEO, Think Global Consulting By the end of this session you should understand how to set up your company structure in China, transfer money in and out, manage credit risk and the implications of trading in Renminbi (RMB).
		David Chu, Managing Partner, ShineWing Hall Chadwick Presentation: Setting up your company structure (3:20 PM – 3:40 PM)
		Jiaming(Jamie)Pi, Foreign Exchange Consultant,Western Union Business Solutions Presentation: How to transact in China? (3:40 PM – 4:00 PM) “How do you pay? - Managing the credit risk?”
		Paul Fawcett Senior Business Development Manager, Global Trade and Receivables Finance HSBC Presentation: The implications of trading in Renminbi (4:00 PM – 4:20 PM) Should you consider trading with your Chinese partners in RMB?
		Rob Scott Director Asia ANZA Technology Network Presentation: Fast Track your business in China (4:20 PM – 4:40 PM) Panel Discussion and Question Time: 4:40 PM – 5:00 PM
05:00pm-05:20pm		Keynote Address: The Hon Richard Dalla-Riva MLC Minister for Employment and Industrial Relations, Minister for Manufacturing, Exports and Trade
05:20pm-05:30pm		Closing Address John Rashleigh, Chairman, Australian Business Forum

Australian Business Forum

REGISTRATION NOW CLOSED (SOLD OUT) ACBW 2012 Forum - Melbourne

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10.00am -10.20am

Registration

10.20am-10.30am

Welcome Address

10.30am-10.50am

Opening address and market overview

10.50am-11.30am

SESSION 1: Managing your Brand in China

Lisa Goodhand, Director China Operations, China Blueprint Chair of ACBW 2012 Chinese Forum

Christian Edwards, Senior Correspondent, Xinhua News Agency, China News Channel

11.30am-11.50am

Morning Tea

11.50am-12.50pm

SESSION 1: Managing your Brand in China

Rhys Hayes; Managing Director IE – Agents of Change

Stephen O’Rourke, Former Managing Director / CEO, Murray Goulburn Cooperative

Panel Discussion:What are the challenges of starting and managing an online presence in China for International brand owners? 12:30 PM – 12:50 PM

12:50pm - 01:30pm

Lunch

1:30pm - 01:50pm

Keynote Presentation:

John Lord AM FAICD – Chairman and Independent Director, Huawei Australia

1.50pm-3.00pm

SESSION 2: Managing your People

Elisa Hukins, Leadership & Succession, Russell Reynolds Joe Saliba, Managing Director, Greater China, Russell Reynolds

Tom Parker, Director, Red Tape Consulting Partnerships (Government) Manager, Melbourne Football Club

Julia Gong, Director, Confucius Institute

Panel Discussion and Question Time : 2:50 PM – 3:10 PM

03:10pm-03:20pm

Afternoon Tea

3.20pm-5.00pm

SESSION 3: Managing your Money

David Chu, Managing Partner, ShineWing Hall Chadwick

Jiaming(Jamie)Pi, Foreign Exchange Consultant,Western Union Business Solutions

Paul Fawcett Senior Business Development Manager, Global Trade and Receivables Finance HSBC

Rob Scott Director Asia ANZA Technology Network

Panel Discussion and Question Time: 4:40 PM – 5:00 PM

05:00pm-05:20pm

Keynote Address:

The Hon Richard Dalla-Riva MLC Minister for Employment and Industrial Relations, Minister for Manufacturing, Exports and Trade

05:20pm-05:30pm

Closing Address

John Rashleigh, Chairman, Australian Business Forum

Click here to buy tickets online

REGISTRATION NOW CLOSED (SOLD OUT)
ACBW 2012 Forum - Melbourne

Lisa Goodhand, Director China Operations, China Blueprint
Chair of ACBW 2012 Chinese Forum

Elisa Hukins, Leadership & Succession, Russell Reynolds
Joe Saliba, Managing Director, Greater China, Russell Reynolds

Tom Parker, Director, Red Tape Consulting
Partnerships (Government) Manager, Melbourne Football Club

The Hon Richard Dalla-Riva MLC
Minister for Employment and Industrial Relations,
Minister for Manufacturing, Exports and Trade