Australian Business Forum

China's 12th Five Year Plan is an important turning point in the long term transformation of their economy. With their vision to move from "growth at any cost" to a more modern, mature and service based economy, and a commitment to clean energy, the development of their inner and western cities, and an economy fuelled by domestic consumption rather than exports to the west, China is "going out" to acquire world's best practice in a number of industry sectors. Australia can play a significant part in these exciting developments if we act now. In his opening address, David Thomas will set the scene for the day and provide a framework for the sessions that follow.

This important presentation will look at the regulatory and tax requirements for setting up a foreign investment vehicle China, with some structuring consideration of using Hong Kong as a intermediate holding company location.

How will trading in RMB have an impact on your business in Asia and what do you need to know? This presentation will uncover the key changes taking place and how companies can utilise these changes to their advantage.

Always guaranteed to be a lively discussion our panel of speakers will explore the ‘real’ challenges of moving money in and out of China. Our audience will be encouraged to participate with their all important questions.

Recruiting experienced and qualified executive talent for your China operations is going to be a challenge – no matter how big or small your organisation. What steps can your company take to ensure you establish successful operations in China from the outset? This presentation will cover key challenges and provide take-away points to help you with your recruitment strategy.

An important case study presented by an Australian company that truly understands the challenges of recruiting in China – Servcorp, who’s China presence stretches across all the major cities. Marcus Moufarrige will provide first hand insight on the key challenges for Australian companies when recruiting their local Chinese management team.

a presentation on ‘Why Australian companies should invest in Australian graduates with Chinese language skills’

Cultural intelligence for global companies is critical to success and in this presentation we will review the top 3 cultural issues Chinese & Australian companies should be aware of to ensure smooth cross border operations.

Developing a marketing strategy for China is not that simple, especially for Western marketing managers and brand owners, accustomed to their home environment.
This presentation will review the most popular marketing channels in China and reflect on some of the key challenges international brands must consider when putting together their marketing plan.

Taking your brand into China via internet marketing channels offers enormous opportunity; however there are intellectual property considerations that must be addressed? This presentation will cover key considerations and steps brand owners can take to protect themselves.

This panel of experts have been brought together to summarise the challenges of marketing in China, covering topics such as media controls, risk and complexity. Our audience will have the opportunity to ask questions and learn first hand what other companies are doing to get brand recognition in China through the various marketing mediums.