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Melbourne Convention Centre
Thurs 20th August 10am - 5pm
Friday 21st August 10am - 5pm


Business Week will host several free seminars in conjunction with the BW09 Seminar Series, held daily in conjunction with te BW09 SME Showcase at Melbourne Convention Centre.

Keynote speakers, government members, industry leaders and renowned entrepreneurs will present interactive discussions on a number of business related topics including, industry powers, IT, the global economy and surviving a recession, international trade telecommunications, investments, government and financial services, incentives and rewards, staff attraction and retention, marketing and business opportunities and solutions.

Including:

The Internet as a Bridge to Global Trade

Paul Greenberg, CEO DealsDirect.com.au
Paul Greenberg is no stranger to the dynamic world of e-commerce.  Having co-founded DealsDirect, Australia’s largest online shopping website he has a deep understanding of the B2C virtual marketplace and the intricacies involved with running an online business.  The specific subject that tops the agenda will be how DealsDirect has leveraged another major online trading platform, Alibaba.com in order to scale and meet its business objectives.

This intertwining of the B2C and B2B sectors will provide audience members with deep appreciation of the potential of the internet and its ability to transcend barriers and borders while conducting business.  To supplement this, Paul will share his perspective on this ever-growing industry, his outlook on its future, and advice on how one can proceed into this realm.

Your Online Export Sales & Marketing Strategy for Success

Kieran Magee, Melbourne IT
Focusing on customers outside of Australia is a key growth strategy for an increasing number of businesses.  Building your brand, promoting your business, developing contacts and closing sales used to require spending time in your target markets, travelling away from your home operations and getting feet on the ground in many locations. An effective online strategy can now help grow your export operations without having to travel from home.

Learn about the wide range of online tools and strategies that can take your export strategy from ideas to reality. Find out how to put your business in front of millions of potential buyers, find out the key to getting your website found in your target markets, discover the growth trends in online activity around the world and find out the key to presenting your brand to your target customers and build your profile with potential buyers. With an integrated online export strategy, the world can be your market.

Eat that Frog

Mark Garbelotto, Master Brian Tracy International Trainer
Used as a metaphor for tackling the most challenging part of one's day, Eat that Frog training seminars are designed to enable people to double their productivity, performance and output. Attendants are encouaged to view each day's most dreaded task as a live frog - one that should be eaten immediately rather than avoided.

According to Mr Garbelotto, the ability to "eat that frog" will eanble people to capitalise their time and energy by prioritising their tasks. "If the first thing you do each morning is eat a live frog, you'll have the satisfaction of knowing that it's probably the worst thing you'll do all day. Everything else will be easier from that point on." Mr Garbelotto said.

The concept came from internationally-acclaimed Canadian author Brian Tracy, whose theories cover business, psychology, sales management, economics, history, philosophy and metaphysics.

Mr Tracy has written 47 books, including Eat That Frog, and created 350 audio DVD learning programs, circulated throughout the world. An advocate of Tracy's work, Mr Garbelotto is an accredited licensed provider of the Brian Tracy International training programs in Australia.

Ron Stark

Ron Stark, Snapsite
Ron Stark’s early career was in automation and control systems design and engineering.  From there it was an easy step to move into computer-based systems design, thence to IT project management and business systems design.

Those years in business IT convinced Ron that there is all too often a costly gap between business technologies and business strategies, resulting in business outcomes taking second place to technology.  Seldom is this more evident than in the constant battle between business and technology when it comes to the internet and websites.  Business usually comes off second best.

Ron founded Snapsite Pty Ltd in 2000 to bring a strong business emphasis to website design. He is also the author of “Website Are Like Motor Cars – And Technology Doesn’t Really Matter”.

Why is Business all about your Cash Flow

Lisa Gissing, Westpac
Lisa has over 10 years experience working with small to medium corporate and franchised businesses in both management and business education roles. With this experience Lisa understands and can relate to the challenges faced by business. Lisa thrives on providing education and tools to businesses and then watching them grow and succeed.


Other Topics

  • SME's Surviving This Economic Climate
  • Government Grants Update (ATO EMDG & New Incentives)
  • The New IR Lows and The Impact on the SME Sector
  • Business Branding: Make Your Mark
  • Is Your Company Ready For an Investor

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